When you think of an Airedale Terrier, you likely envision their distinctive wiry coat that makes them stand out. But what if I told you that Airedale Terriers could sport a short coat? Yes, you read that right! We took our gorgeous Airedale Terrier, Joval’s Red Velvet, a young world champion, and gave him a complete makeover by trimming his […] Continue Reading
The Role of Social Media in Breeding
In today’s digital age, social media has become an indispensable tool for businesses across industries, and the world of dog breeding is no exception. With platforms like Instagram, Facebook, and Twitter at our fingertips, breeders have unprecedented opportunities to showcase their breeds, connect with potential dog owners, and build a reputable brand. Let’s explore the transformative role of social media […] Continue Reading
Event Marketing for Dog Shows: A Comprehensive Guide
Dog shows are a celebration of canine beauty, agility, and obedience. They’re events where breeders, trainers, and dog enthusiasts come together to appreciate the diverse world of dog breeds. However, the success of a dog show doesn’t solely rest on the quality of participants; it’s also about effective event marketing. Here’s why event marketing is crucial and how to do […] Continue Reading
The Importance of Marketing for Breeders
In the age of digital transformation, every industry has felt the ripple effects of the online revolution, and the world of dog breeding is no exception. While the essence of breeding remains rooted in passion, expertise, and a deep love for animals, the way breeders connect with potential dog owners has evolved. Enter the realm of marketing. But why is […] Continue Reading
Kinology School
Front shoulder angulation – Terriers VS Other Breeds A – Good Terrier front B and C – show straight shoulders and the undesirable ewe neck and swan neck, respectively. D – example of front common to most dog breeds, different from the Terrier front in the length and angle of the upper arm. Bigger length of the upper arm places […] Continue Reading
Airedale Terrier Characteristics
Exploring the Airedale Terrier Characteristics is a journey into the world of a breed known for its versatility, intelligence, and spirited personality. During the First World War, a robust Airedale terrier named Jack overcame the battlefields to deliver a message to British headquarters. Jack ran through half a mile of swamp, artillery rained down on him and suffered a broken […] Continue Reading